Jenya Yurchenko is the designer and silversmith behind JewelryEffect. She is passionate about creating unique and simple pieces of jewellery using precious and semi-precious stones and metals.

Although she is 90% self-taught, Jenya is always learning and exploring the art of jewellery making and her designs are a reflection of her own sense of balance. Her jewellery is all one of a kind and represents honesty, freedom and movement, inspired by the colours and beauty of nature.

Nature can't fake or pretend, it can't lie, and this is a principle that Jenya embraces in her work. One client described the experience of wearing her jewellery as the beginning of a new chapter in her life, and Jenya hopes that her jewellery continues to inspire and transform those who wear it.